The problem in the premium rate services environment is that not everyone is as careful with your brand or as respectful of your subscribers are you are. Most content providers play by the rules, but others disregard your policies, employing noncompliant advertising and billing practices, including replacing compliant advertisements with noncompliant ones at night and weekends to avoid detection. For operators who’ve yet to employ in-market monitoring, the first indication that anything is wrong comes with spikes in customer care calls. Unchecked, this problem can soon expand from operational to legal.

The only sure way to detect and eliminate such undesirable activity on your network is with WMC Global’s In-Market Monitoring and Enforcement and Response Service. Our proactive in-market monitoring solution stops lawless content providers and affiliate marketers in their tracks, mitigating risk to your brand, your operations, and your bottom line.