The recent surge in mobile apps and mobile app stores represents the most significant development in the mobile content industry since the advent of premium rate services. Content providers and application developers predict mobile apps will account for the majority of their 2010 revenue growth. Analysts anticipate a $4.2 billion app market by 2013, and mobile operators are working now to maximise the opportunity.

Any new opportunity, however, arrives with challenges. Capricious mobile app approval processes, content providers’ fraudulent activity, unauthorised adult content, and copyright infringement are a few of the complaints raised already. One of the most concerning issues, for both operators and app retailers, is apps designed with hidden or remote functionalities, unauthorised and undetected during the approval process, that activate post launch.

Legitimate market players, naturally, are turning to WMC Global for help in ensuring the success of this new medium. Our Mobile App Preapproval and Mobile App Monitoring Service protect operators, app retailers, and consumers alike by eliminating many threats before they ever gain access to operator networks and keeping an eye on app functionalities in market. As always, proactivity is our watchword