PRS Programme In-Market Monitoring

In-market monitoring of premium rate services (PRS) programmes is proactive tracking of third-party content provider advertising to ensure these programmes are running according to carrier-specific policies and industry standards. Via The PSMS Industry Monitor Report, noncompliant programmes and advertising creative are escalated promptly to our carrier clients on whose networks the content providers operate.

Interception. Using state-of-the-art media monitoring systems as well as good, old-fashioned manual processes, WMC Global experienced media researchers intercept PRS advertising in market, which is to say exactly as the consumer experiences it online, in magazines and newspapers, and on radio and TV. Often the campaigns we encounter differ, sometimes dramatically, from the campaigns content providers have submitted to the aggregator partners of our carrier clients for launch approval. So we take digital snapshots of all intercepted creative, archiving them on our secure servers for safekeeping.

Audit. Next, our media analysts audit the intercepted programme and associated advertising for compliance with individual operator policies and industry standards, a manual process that demands attention to detail and critical-thinking skills. These highly trained professionals inspect each programme individually and log the audit results and evidence in a database.

Quality Assurance. Nothing—and we mean nothing—moves from audit to client report without undergoing a thorough review by our quality assurance (QA) specialists, who “read behind” the media analysts. In practical terms, QA oversight means that every single piece of audited creative receives further scrutiny to help ensure the audit is fair and accurate, with audit standards applied consistently.

	For a free in-market monitoring demonstration and The PSMS Industry Monitor Report, contact us today at info@wmcglobal.com.

Reporting. The PSMS Industry Monitor Report encompasses weekly Programme Violation Notices, as appropriate per content provider and aggregator, and a monthly Month End Report, all delivered electronically. Organised in a clear, concise, easy-to-interpret format, Programme Violation Notices allow operators to evaluate the compliance status of multiple content providers, aggregators, and individual shortcodes and recognise potential problems and areas for improvement. The Month End Report crunches the numbers to provide a “compliance snapshot” and trending data. Detailed information on current audits of individual shortcodes and historical data on compliance performance by shortcode, content provider, and aggregator are accessible for operators via the WMC In-Market Monitoring Portal.