The Back Story

They say “necessity is the mother of invention,” and some content providers’ often serious disregard for both the spirit and the letter of premium rate services (PRS) industry standards is exactly what prompted WMC Global’s founders to put on their entrepreneurial thinking caps in late 2005.

As early as the 1990s, some of the individuals who’d one day come together as the WMC Global team worked in the wireless data services environment in Europe and the U.K., where SMS had already exploded virally. When SMS subsequently came into common use in the U.S., we were first on the scene, making it happen. Before long, however, we recognised the need for market oversight: mobile operators simply were unable to monitor the vast wireless environment effectively and control PRS activity on their own networks. So, in January 2006, we established Wireless Media Consulting, the company that would grow rapidly into WMC Global, and The PSMS Industry Monitor Report was born. Today, WMC Global intercepts in market, audits, and reports on tens of thousands of premium rate services every month in the U.K. as well as in the U.S. and Australia. Based on operator approval of audit results, we then work directly with content providers and aggregators to enforce industry and operator-specific standards. In addition, WMC Global team members assist operators with industry consulting services and preapproval of premium rate services.