Sprint and WMC Global Launch New Service
to Help Developers Promote Their Apps

Developers can obtain featured placement for their apps
in Sprint Zone and Android Market's Sprint Tab

OVERLAND PARK, Kan. Nov. 2, 2011 – One of the biggest hurdles developers face in the fast growing Android Market is how to get their application noticed. With the Android Market boasting more than 250,000 apps and more being added every day, developers need to be creative and maybe have a little luck for their app to become the next Angry Birds. To help overcome this challenge, Sprint (NYSE: S) announced today a new program with WMC Global called Place Your Ad which will give developers the opportunity to secure feature placement for their applications.

“Over the years of working with many talented developers, we have heard over and over again how difficult it is to get creative and innovative apps noticed in the marketplace,” said Kevin McGinnis, vice president Product for Sprint. “Sprint is excited to offer developers an opportunity to give their apps feature placement in Sprint Zone or the Sprint Tab through Place Your Ad.”

Sprint Zone and Sprint Tab in the Android Market
Sprint Zone is a free application that makes it easy for Sprint customers to pay bills, manage their account and check voice and data usage right from their device. In addition, Sprint Zone includes a section with suggested applications from the Android Market. Apps within Sprint Zone are updated weekly and an Sprint Zone notification is sent to customers to inform them. Sprint also will be updating the Sprint Tab in the Android Market weekly. This feature tab appears to Sprint customers in the Android Market’s app section. Developers have reported a major increase in downloads when their app is featured in the Sprint Zone and Sprint Tab.

“We’re extremely pleased to work with Sprint in delivering the Place Your Ad technology,” said Robin Thompson, WMC Global chief marketing officer. “This technology truly levels the playing field for developers, allowing them to call attention to their apps at the most critical time, whether it be at launch, around a specific event, or even at a particular time of year.”

Through Place Your Ad, developers can submit bids to obtain prominent placement to market their application in the Sprint Zone and the Sprint Tab in the Android Market. Place Your Ad lets developers control where and when their app is featured in Sprint Zone or the Sprint Tab and how much they want to offer for this placement. Place Your Ad will initially be offered in Sprint Zone and the Sprint Tab with plans to offer additional opportunities in the future. For more information on Place Your Ad and to submit an offer, visit http://developer.sprint.com/placeyourad.

WMC Global and Telstra Renew Mobile Premium Services Compliance Assurance Contract

SYDNEY, 1 September 2011 — WMC Global has renewed its business relationship with Telstra, reinvigorating and extending an alliance whereby the world’s leading provider of digital confidence delivers compliance assurance to the carrier in the Australian mobile premium services (MPS) market. Before 2009, when WMC Global introduced comprehensive in-market monitoring and enforcement in Australia, mobile premium services were associated overwhelmingly with negative customer experiences due to widespread deceptive marketing practices. Such practices exposed carriers to consumer backlash as well as to potential civil, criminal, and regulatory action.

“We’re happy to continue and strengthen our relationship with Telstra,” says Laurent Launay, WMC Global’s director of business development, Asia Pacific. “As the carrier reaffirms its commitment to a positive customer experience with mobile premium services on its network, it ensures that subscribers need not think twice about adopting the next wave of mobile commerce and mobile content services.”

Telstra was one of the first major carriers in Australia to commit to purging the MPS industry of deceptive advertising and service messaging by forging a relationship with WMC Global. Two years later, the Australian MPS market has experienced a major drop in TIO complaints and significant improvement in MPS transparency and content provider compliance with the MPS Industry Code.

WMC Global Launches Performance Placement System™

WASHINGTON, DC, July 10, 2011 — Today, WMC Global announced the launch of its Performance Placement System™ (PPS), a comprehensive platform that enables carriers, app stores, and handset manufacturers to monetize mobile app featured placement opportunities. At the same time, PPS offers developers a promotional vehicle to ensure the commercial success of their mobile apps. Developers compete “auction style” by submitting offers via PPS for featured placement on various media properties, such as app stores and carrier Websites.

“By creating a marketplace for app featured placement, PPS acts as a one-stop shop for developers to differentiate and promote their apps effectively and for carriers, app stores, and handset manufacturers to monetize featured placement without incurring significant overhead,” explains Robin Thompson, WMC Global’s chief marketing officer. “Our system helps developers drive downloads, by giving them a means to take control of featured placement, and it solves our clients’ problem of monetizing these placement opportunities.”

As an additional benefit to clients, PPS operates an efficient process for screening developers and their apps to ensure the apps that win featured placement also meet the carrier or app store owner’s brand, content, and user experience standards. In fact, WMC Global handles all aspects of app developer relationship management, with its expert media analysts—who have been upholding carrier standards among third-party developers for more than five years—performing app testing and approval, developer assistance, and payment collection.

To learn more about PPS and to schedule a demonstration, contact info@wmcglobal.com.

WMC Global Debuts Mobile App Certification Solution

WASHINGTON, DC, May 15, 2011 — WMC Global, the world’s leading provider of innovative solutions that deliver digital confidence in the wireless market, has introduced a comprehensive service for mobile app certification. With the recent influx of mobile apps and app developers, carriers, app stores, and handset manufacturers find ensuring app functionality and best practices compliance increasingly difficult. Although mobile apps offer significant potential for a higher revenue stream, they also bring an ever-expanding danger of decreased consumer and brand protection.

Built on years of product certification and high-volume analysis of independent mobile services, WMC Global’s Mobile App Certification solution enables carriers, app stores, and handset manufacturers to offer developers rapid launch of mobile apps via their market channels—without compromising quality standards, customer privacy and security, and brand association.

As part of WMC Global’s Product Certification Solution Suite, the Mobile App Certification solution also offers options for thorough testing of apps that will be preloaded on wireless devices or that will enjoy high-profile brand association. It provides, as well, scalable, cost-effective portal-driven processes for rapid expansion of app store catalogs.

WMC Global Names Laurent Launay Director of
Business Development, APAC

SYDNEY, 1 March 2011 — WMC Global is pleased to confirm the addition of Laurent J. Launay to its team as director of business development, Asia Pacific. Launay brings more than 17 years’ experience developing international business within the telecommunications and IT industries. His work with Telstra, and most recently with ADP as its director of global relationships management, demonstrates a track record of successful international business expansion.

Launay will continue to grow the WMC Global brand as he spearheads business development initiatives within the Asia Pacific region. “I am pleased to join WMC Global at such an exciting time in the company’s development,” says Launay. “With consecutive years of triple-digit growth and its recent establishment of Asia Pacific operations, WMC Global is positioned perfectly to pursue various partnerships in the region."

Colin Matthews, WMC Global group CEO, adds, “We’re excited to have Laurent on board. His experience and understanding of the mobile and IT industries in Asia Pacific make him a great fit for our organisation.”

Paul Towler Joins WMC Global as Senior Vice President of Sales

WASHINGTON, DC, February 1, 2011 — WMC Global, the world’s leading provider of innovative solutions that deliver digital confidence in the wireless market, is pleased to announce the addition of Paul Towler as senior vice president of Sales. Drawing on 11 years of industry experience, Towler will expand business development and sales for the company.

In 1999, Towler cofounded ZTango, a wireless application service provider. Throughout WiderThan’s acquisition of ZTango in 2004, and RealNetworks’ acquisition of WiderThan in 2006, Towler remained responsible for driving sales strategy for each company and its accompanying sales organizations.

“I’m pleased to join an organization as dynamic as WMC Global and one I know is establishing a significant and vital role in the wireless industry,” Towler says. “I look forward to leveraging my experience as well as learning from this seasoned management team.” In addition to developing business opportunities inside the wireless industry, Towler will identify new opportunities with financial services companies, mobile app stores, and mobile app developers.

“We’re delighted to welcome Paul Towler to our management team,” adds Ian Matthews, president of WMC Global’s U.S. operations and chief operating officer for the WMC Global group. “Paul’s experience and deep understanding of the wireless industry will play a critical role in our current and future expansion.”

WMC Global Announces Relationship with PhonepayPlus

LONDON, 1 January 2011 — WMC Global, a trusted provider of innovative solutions that deliver digital confidence to the mobile marketplace, today announced its relationship with U.K. premium rate services regulator PhonePayPlus. By investigating consumer complaints regarding products and services such as text alerts, chatlines, and content downloads and imposing penalty-based enforcement when it encounters violations of the PhonepayPlus Code of Practice, PhonePayPlus protects consumers from a poor purchase experience, deception, and fraud.

As part of this new relationship, WMC Global will conduct premium rate services monitoring and will research and prepare evidence-based market compliance reports, thereby increasing the regulator’s capability to identify and evaluate compliance trends proactively and improving its visibility in the industry. In addition, the relationship will help PhonePayPlus ensure that the purchase of premium rate services using mobile phones is safe and reliable, reducing security and privacy concerns for all industry stakeholders throughout the U.K.

“We are delighted to be working with PhonepayPlus,” says David Wadsworth, managing director of WMC Global’s European operations. “Our market compliance reports especially will help the regulator detect and address growing compliance issues among premium rate services and limit resulting consumer harm.”