At WMC Global, we set the mobile industry standard for in-market monitoring of premium rate services (PRS) programmes and mobile apps. Mobile operators and mobile app retailers depend on us to help protect them from legal and operational liabilities and safeguard their customers from deceptive advertising, poor quality applications and services, unauthorised adult services, and fraud. Industry associations look to us to protect the PRS environment and consumer community, by upholding established standards.

How do we do it? By intercepting PRS programmes and their associated advertising in market, auditing them against operator-specific and industry standards, reporting our findings to our clients, and assisting with standards enforcement. As for mobile apps, our analysts do the legwork for retailers, checking out and approving the compliant ones before market launch. We also monitor them in app stores and using handsets to verify compliance, reporting irregularities promptly as we encounter them. In fact, our market-savvy media researchers and analysts know better than anyone who’s doing what in premium rate services and mobile apps across all media, mobile operators, and app stores. Ultimately, WMC Global delivers the credibility, expertise, and consistency critical to maintaining order in a burgeoning mobile marketplace.